How Chevy Missed the Boat

Chevy had the perfect opportunity to hit a home run with the new Camaro and they blew it. While Ford and Dodge have been successfully selling throwback muscle cars, Chevrolet has allowed the Camaro to be dormant from 2002 until now.

While the Camaro has been dormant, there has been a lot of media speculation as to what the next model would have. Instead of seizing the opportunity to release an alternative fuel sports car, Chevy released a boring Camaro that could have easily been released as a 2003 model. Camaro fans are rabid, and this was the ultimate opportunity to get support for a hybrid or hydrogen fuel vehicle. Instead of seizing an opportunity, Chevy is trying to play catchup within a slowing performance market. People do no want another gas guzzler, and those who do can afford to purchase a premium-priced vehicle. The days of the budget hotrod are gone. These vehicles have been replace by the Japanese import tuner market and a culture fueled by such films as The Fast and The Furious. The future of American automobiles rests in the hands of visionaries such as Tesla Motors and not in the big three which are rapidly traveling a trajectory into destruction.

Can you imagine what would have happened if it had been electric? People would be talking about it every day. Instead it's just another lame throwback hotrod in a sea of falling sales...